StacyGambling is considered one of the most “masculine” industries. But more and more women are now deciding to enter such spheres as business, politics, engineering — and gambling. Because of the desire to be financially independent, a lot of women are getting involved with the casino industry. Some of them achieve significant success. Some of them are famous players, others start their own business — online casinos.
If you are interested in this area as well but do not know where to start, you can check out the GW Casino review of Casino Mate to see how it all works in detail. How to make money in the gambling industry and who are the famous women in the industry? Read below.
Why Is the Online Casino Industry Popular Among Women?
Men are still more likely to play casino games. But recent studies show that online gambling is becoming more popular among women. Approximately 45% of all online gamblers appeared to be women. However, only 5 years ago female distribution was around 35%.
Furthermore, according to the US online gambling statistics, women are already a majority in the online gambling audience. Around 57% of the gamblers in the US are women. The data include all types of online games (along with those that do not use real money). But it is still evidence that online gambling is becoming more popular among women.
The shrinking gap between sexes raises a question: why it is so popular among women, especially when compared to land-based casinos? Here are the main reasons:
- Accessibility
It is much easier for women to open a website and start playing. Land-based casinos are considered a male environment by a lot of females.
- Anonymity
Women are more afraid because of the impact that gambling may have on their reputations. Online casinos do not require personal information.
- Accommodating design
Lately, the design of online casino websites has become more female-oriented.
So, the prevalence of women in online gambling is becoming more tangible every year. It makes the female audience not only engaged but opens them to new financial opportunities.
Making Money With Online Casino
For the last few years, the online gambling market shows extremely fast growth. In 2020, global revenue was around $60 billion, but it is expected to exceed $100 billion by 2026. These numbers show how profitable investments in an online casino can be. But how exactly can you make money with an online casino? There are two options so far:
- Start your own casino
If you are an entrepreneur and think of investments in an online casino, it might be a good decision. According to analysis, the typical gross profit margin is approximately 60% for online casinos. It is possible because of smaller costs if compared to land-based counterparts. But bear in mind that building a business from scratch is risky and requires solid funds. Also, in some countries, it might be forbidden to operate within its borders.
- Invest in existing online casino
Investments in existing stable and reputable casinos are less risky than starting a new one. In this case, you have to buy stocks of online casino companies or game providers. It is less profitable but also less expensive than establishing your own. Moreover, you can always consider investing in a few businesses at the same time. In theory, such tactics increase the chances to succeed and reduce the risk.
Whether you will choose to start your own casino or buy stocks, investing in online gambling currently is one of the most profitable options.
Most Famous Women in the Gambling Industry
Players, reviewers, directors, regular workers, and shareholders — all those positions in gambling are frequently occupied by women. Some of them stay in the shadow, others have made names in gambling. If you are a female that wants to start a career in gambling but needs some inspiration — take a look at a few women that are worth following.
Sarah Blackburn
Current Director at GameOn Sarah Blackburn has been working in this position for more than 15 years. But the overall experience she has in the gambling industry is around 17 years. GameOn is a boutique market agency that specializes primarily in the iGaming business and blockchain. Today the company works with clients from all around the world. And its director recently became one of the most influential women in iGaming.
Sarah Blackburn created one of the industry-leading companies in a very competitive field. She believes that different standards should not be applied to women and men in gambling. At the same time, she gives opportunities for young women to start their own careers in gambling-related fields.
Emma Davis
One of the most popular experts in the gambling industry and online casino reviewers is Emma Davis. She is editor-in-chief at No Deposit Explorer and has a broad knowledge of the industry. Davis believes that in the oversaturated market of online casino players need fair reviews, guides, and tips.
Emma Davis chooses the customer-oriented approach. In her reviews, she highlights the casinos that allow you to keep what you win. Today Emma Davis is one of the most high-powered people in the gambling industry and a person-to-follow for a young woman.
Melanie Gross
Melanie Gross closes the top three most influential women in the gambling industry. Her experience consists of 20 years in online and social casino verticals. She has been working in both marketing and development. Her career took a new turn in 2013 after the legalization of gambling in New Jersey. Within 5 years of work in Caesars Interactive (sportsbook and online casino), Melanie Gross became the Vice President of the company.
Currently Melanie Gross works for the International Center for Gaming Regulation (ICGR) in the US. Her fascinating career proves that your sex is not a determinant in gambling. if you are ready for hard work, it is possible to achieve whatever position you want.
To Conclude
There are still gender gaps in the gambling world. Even so, the number of women that are interested in gambling increases every year. Both players and investors in online casinos are not only men anymore. The myth about the “masculine” gambling industry crashes into numerous successful women. If you are a highly motivated woman that wants to dive into online casinos, try it without a doubt.
